World International Truss — WordPress Rebuild
Performance + SEO rebuild for a manufacturing business.
Client location served: Victorville, CA
The challenge
The original website had broken layout behavior, slow load times, and content that wasn’t structured for either search engines or real buyers. The goal was to rebuild the site into something modern, fast, and easy to navigate—while improving how the business presents services and captures leads.
The solution
I rebuilt the site on WordPress with a streamlined layout that better matches the brand and makes the content easier to scan. I cleaned up performance blockers, optimized page delivery, and reorganized sections so users can quickly understand offerings and take action. The content was rewritten around clear service language and target keywords—keeping pages helpful and search-friendly without stuffing. The final result is a modern, responsive website designed to load faster, rank better, and convert visitors into leads.
What I delivered
- Full WordPress rebuild with a cleaner, modern page structure
- Performance improvements by reducing bloat, optimizing assets, and tightening front-end delivery
- Mobile-first layout refinements for better usability on phones and tablets
- SEO-focused rewrite to strengthen relevance and clarity across key pages
- Conversion updates: clearer calls-to-action and improved page flow
Results
- Faster load experience and improved usability on mobile
- Clearer site structure for visitors and search engines
- Stronger CTA placement to support lead generation
