USC Verdugo Hills Hospital — WordPress Custom Template
Brand system + conversion-focused CTAs for a healthcare community site.
The challenge
USC Verdugo Hills Hospital needed a consistent, recognizable web brand experience that could scale across multiple pages and future site updates. The website also needed stronger "next step" actions (calls-to-action) and a way to measure engagement from high-value click events. The solution had to support responsive behavior, clear navigation, and a flexible WordPress structure—so internal teams could keep content updated without breaking layout or brand consistency.
The web design solution
After approval, I engineered the selected design into a custom WordPress template with flexible components that could be reused across the site. CTAs were positioned intentionally to support key actions (appointments, service exploration, and important destination pages). To support hospital-wide communication, I implemented an alert rail feature so urgent messaging could appear across pages when needed. The final build delivered a cleaner experience, a stronger branded UI system, and a scalable foundation for future enhancements.
What I delivered
Multiple homepage mockups to align stakeholders on layout + brand direction
Custom WordPress template build with reusable header/footer patterns
CTA widget component designed to be tracking-ready (GTM-friendly click events)
Educational video feed page layout to improve browsing and content discoverability
Style guidance for consistent typography, spacing, and color use
Results
Cleaner branded UI across core layouts
Improved CTA clarity + click tracking readiness
Reusable template foundation to support future site growth