Keck Medicine of USC — Homepage UX + Physician Search API
Redesign + integration work to help patients find care faster.
Client location served: Los Angeles, CA
The challenge
Keck Medicine needed a homepage experience that guided patients to the right care faster—while supporting a scalable physician search experience and clear conversion paths.
The solution
I helped redesign key homepage UX sections and implemented integration work to support physician search and high-intent user flows—improving clarity, navigation, and conversion readiness across devices.
Results
- Clearer homepage hierarchy and faster paths to care discovery
- Physician-search experience support via integration work
- Conversion-focused CTAs positioned across key sections
