ITS Wire Corp. — B2B Catalog + Lead Generation Website
Custom UI/UX, product structure, and strong CTAs built for mobile.
The challenge
ITS Wire Corp. needed a B2B website that could clearly organize a wide range of products while guiding visitors toward action. The experience had to present product categories in a way that was fast to navigate, easy to scan, and consistent across desktop and mobile.
The solution
I designed two mockup directions and converted the approved design into a mobile-responsive build using clean HTML, CSS, and JavaScript. The site was structured around product discovery: a clear navigation system, focused product pages, and CTA placement that supports lead generation without overwhelming the user.
Want something similar for your business? I can help you simplify your product presentation and build a website that turns traffic into inquiries.
Results
Improved product discoverability through cleaner structure and navigation
Stronger conversion flow with consistent CTAs across key pages
Mobile-friendly layout so customers can browse products on any device