Client: World International Truss
- Date: October 2024
- Link: www.worldinttruss.com
- Type: WordPress, Web Design, Graphic Design, Custom Plugin, One-page scroll, Parallax
The challenge
Redesigning a broken WordPress website poses unique challenges, especially when dealing with slow load times, poorly structured content, and an outdated, unattractive layout. The original site wasn’t optimized for SEO or user engagement, limiting its effectiveness and search visibility. The redesign process involves reworking the content for SEO, improving the site structure, and creating a visually appealing, responsive design that enhances load times and user experience. Addressing these issues is essential to transforming the website into a powerful tool that meets modern standards and supports the client’s goals.
The solution
To tackle these issues, we implemented a complete WordPress redesign, starting with a streamlined, visually engaging layout that reflects the brand’s identity and appeals to users. We optimized images, plugins, and code to significantly improve load times, creating a faster and more efficient user experience. Content was rewritten with targeted keywords and SEO strategies, ensuring each page is both informative and search-engine-friendly. Additionally, we made the site fully responsive across all devices, enhancing accessibility and user retention. This comprehensive solution transformed the site into a modern, high-performing platform that drives engagement and meets SEO standards.
